5 Power Tips for Growing Your Customer Base

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One of the best ways to do this is to use an email service that helps guide personalization. Customer loyalty can improve your sales and reduce your marketing costs compared to customer recruitment. The more customer loyalty you have, the better your profits will be.

  • The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
  • This article is for business owners who want to increase their brands’ customer loyalty and help drive repeat business.
  • One important component of this two-way communication is monitoring your DMs for questions, comments, and customer service requests.
  • Now that you can identify your customer base and installed base, you’re probably wondering how to build, grow, and retain one.
  • But even if they have bookmarked it, they might get lost in digital searches.

Rather than focus on vanity metrics, dig into data that aligns directly with your goals. That’s why many brands use a social media dashboard that provides an overview of who’s following you and how they interact with you on each channel. This visual pinning platform is insanely popular with Millennials and is noted to be one of the best networks for social selling. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Customer acquisition & retention marketing stats

Consider learning more about social selling to leverage the power of online networks even further. Doing social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next strategy overhaul. Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.

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By developing a culture that lives and breathes customer service, you are more likely to reduce your churn. Growing and retaining your customer base isn’t a walk in the park. However, with the right channels and methods, you too can build a customer base that will guarantee consistent sales for your business. It pays not to focus too much on this customer base because they’ll jump ship immediately when another brand offers a bigger discount. Now that you’ve learned how to build and grow a customer base, let’s consider some common examples of customer bases. Some people need special features enabled on their computers to effectively use and access your site.

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When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you. An overwhelming amount of support tickets for your customer service team. By building a knowledge base, your users can solve their own customer support issues, sparing you time and resources to deal with more complex inquiries. One of the best ways to trigger your customers’ emotions is by being trustworthy.Establishing trust with your customers is an effective way to encourage sales.

  • The installed base refers to the group of customers within your customer base who are actively using your products.
  • You can also use analytics to determine if you should create a new social media account.
  • After all, it’s repeat business that keeps most small businesses profitable.
  • The end result is generating free publicity, press and conversations in the marketplace.
  • Offer “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business.

As the leading European CRM provider, SuperOffice is trusted by thousands of growing companies. A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales. Free is something that everyone can afford, from small businesses to global corporations. When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start.


Are you going through a rough patch with getting shipments out on time? Send a personalized announcement to your customers, giving them a heads-up before the news gets to the media. Even better, release it to your engaged, loyal customers first in beta to get honest feedback. At LOCALiQ, we believe digital marketing doesn’t have to be complex and big goals aren’t just for big businesses. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. There’s an opportunity here to focus more on existing customers, rather than chasing down new ones.


In addition, once you pass a course, you receive a 5 Tips For Creating A Customer Base From Scratchlized certificate that you can proudly display on your resume and LinkedIn profile. This can make all the difference in preventing customer churn, especially when you can remove pain points before customers even know they exist. Replace your product and price as the primary brand differentiator by 2020.

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